Muti media marketing Indiviual Report Essay Example | Topics and Well Written Essays - 1750 words

Muti media marketing Indiviual Report - Essay Example The factors that will be considered for carrying out this report will be based on the internal audit for multimedia marketing, situational analysis (marketing audit) of the multimedia marketing campaign as well as the competitor analysis of the campaign. For conducting internal audit for multimedia marketing, a detailed study about the overall marketing environment about the company will be done and also stress will be laid upon all the marketing activities that the company follow and can follow in the future. Moreover, stress will also be laid upon the other competitive strategies that can be adopted by the company in order to further enhance the online marketing campaigns. In order to design these campaigns, a thorough study about other online marketing campaigns will be studied upon. The report will be primarily based on a poster which has been created to demonstrate a new APP. Rigorous studies about the APP i.e. SHAT will be done and the implications and the uses of the APP will be highlighted. Apart from that the report will be based on the effectiveness of the use of multimedia marketing campaigns in the company and the level upon which these strategies can fetch effective marketing results. It will also highlight about the factors upon which the multimedia marketing campaigns such as the use of poster can be relied upon for promoting a new APP and the comparison of offline marketing campaigns with the online campaigns will be done as well (Westwood, 2010). I. Reasons for Selecting Multimedia Marketing with Situational and Competitor Analysis The main reason a poster campaign has been prepared for Samsung is to incorporate a multimedia marketing approach to build a strong network of information over the internet which will prove to be user friendly for many clients (Shelly & Fermat, 2012). Moreover, the poster campaign has been desired to expand the company’s marketing operations by actively involving in building virtual marketing campaigns as it i s in high demand in the marketplace in today’s marketing environment. Samsung, being one of the top-most mobile companies required to make certain radical technological changes in order to equip itself with the ever-changing business environment. In order to conduct the situational analysis, the stress is laid upon the overall business environment of the company, the business process that the company is following, and the overall business situation of the company i.e. Samsung. It is found that Samsung as a company is undergoing its business operations in a very dynamic business environment. Samsung has cemented itself as a top company for consumer electronics products. It is considered as one of the topmost mobile phone brands in the whole world. Based on the situational analysis of the company, it stands as a major player in the mobile world and the company is continuously striving to improve its product features and launching new and successful devices, for instance, Samsun g Galaxy series (Clarke, 2005). The market standing of the company is excellent and it is continuously striving for further development. Also, the company is co